About Diverted River Technology

Welcome to Diverted River Technology, a leading provider of integrated software platforms and custom mobile apps for the eatertainment industry.

With over 20 years of experience in the location-based entertainment sector, we bring a wealth of knowledge and expertise to every project we undertake.

Bowling in shorts

For the past two decades, we have been deeply involved in the location-based entertainment industry, witnessing its growth, evolution, and transformation firsthand. Our team has gained invaluable insights and honed their skills by collaborating with numerous entertainment venues, family entertainment centers, and other industry pioneers.

One of our proudest accomplishments is successfully applying these concepts in the location-based entertainment industry through esports. We recognized the immense potential of esports early on and leveraged our expertise to create immersive and engaging experiences that captivated audiences. Our innovative solutions have empowered venues to attract new demographics, boost customer engagement, and elevate the overall entertainment experience.

Diverted River Technology has worked with the following brands

Building upon our extensive experience in location-based entertainment, we have now set our sights on revolutionizing the eatertainment industry. Through our cutting-edge iPaaS platform and custom mobile app, we are bridging the gap between technology and the culinary world, introducing exciting new ways for customers to immerse themselves in dining experiences.

At Diverted River Technology, we understand that each eatertainment business is unique, requiring tailored solutions to thrive. Our integrated iPaaS platform, Takoha, serves as a powerful foundation connecting various systems and enabling effortless data exchange. Coupled with a custom mobile apps, we empower businesses to engage with their customers in personalized and meaningful ways, enhancing loyalty and driving revenue growth.

Join us on this transformative journey as we apply our deep-rooted knowledge of the location-based entertainment industry to revolutionize the eatertainment sector. Together, we can create unforgettable experiences and shape the future of entertainment.

Our Mission: Amplifying FUN through Innovation

How do my users create an account with my business?2023-12-19T12:27:08+00:00

Staff can create accounts very easily with our web administration panel, or the user can download your mobile app and create an account themselves.

How does it help me to have the data in one place?2023-12-19T12:26:46+00:00

Imagine for example you want to create a custom VIP program that you sell on a recurring basis through your POS system, website or mobile app. You want the user to benefit from automatic bonus arcade credits, discounts on bookings and half price appetizers. Anything you can imagine is now possible!

Who owns the data?2023-12-19T12:25:52+00:00

You own all your data. Our integration software will be provisioned on an AWS instance under your control where data from all your current software will exist in one place.

Can you integrate a software platform that isn’t listed on your website?2023-12-18T17:32:29+00:00

With API (or data access by other means), we can integrate it – please contact your software provider and ask about their API offerings.

How about a new startup? Good to talk to you before setting up systems and getting your input first?2023-12-18T17:31:57+00:00

This is the perfect time to have the conversation so we can recommend platforms that are integrated and known to work best

FIXING THE GUEST EXPERIENCE2023-06-17T20:38:48+00:00

We believe that the guest experience is the heartbeat of any successful entertainment venture. That’s why we are dedicated to fixing and elevating it to new heights. Through our integrated software platforms and custom mobile apps, we reimagine every touchpoint, from ticketing and admissions to interactive games and attractions. By streamlining operations, enhancing engagement, and personalizing interactions, we enable venues to deliver exceptional experiences that leave a lasting impact on their guests.

UTILIZING AI TO SCALE2023-06-17T20:40:44+00:00

In a rapidly evolving industry, scalability is crucial for sustained growth and success. Diverted River Technology leverages the power of artificial intelligence (AI) to help our clients achieve unparalleled scalability. This in turn allows us to provide our solutions much cheaper than normal development houses. Our AI-driven solutions empower entertainment businesses to automate routine processes, optimize resources, and gain valuable insights from data. By harnessing the potential of AI, we enable our clients to scale their operations efficiently, maximize productivity, and drive profitability.

NEVER STOP INNOVATING2023-06-17T20:42:03+00:00

Innovation is the lifeblood of Diverted River Technology. We are committed to staying at the forefront of technological advancements and pushing the boundaries of what’s possible in entertainment venues. Our passionate team of experts continually explore emerging trends, embrace new technologies, and pioneer groundbreaking concepts. By fostering a culture of innovation, we consistently deliver cutting-edge solutions that transform the industry and keep our clients ahead of the curve.

Our Team

Zack Johnson



A visionary leader in the gaming and entertainment industry, successfully led ggCircuit to a $26M exit with Esports Entertainment Group. ggCircuit began as a tournament organization and later launched

innovative software in 2014 that connected center worldwide for rewards and competition systems.

Prior to ggCircuit, Zack founded eBash Game Center in 2004, one of the oldest game centers in the US, specializing in esports tournaments, casual gaming, and event planning in the Midwest.

Zack’s initital entreprenurial venture was Joink, an Internet Service Provider, which he founded, build, and raised private capital for in the early 2000s. With a proven track record of creating successful ventures, Zack launched Diverted River in 2022 to serve the broader $35B location-based entertainment market, leveraging his extensive experience and industry insights.

Chris Magee CTO



A seasoned technology professional and busines value driver, boasting over two decades of experience in entrepreneurship, leadership, innovation, and

state-of-the-art technology across various ventures.

As a client-centric business leader, Chris posseses a sharp understanding of the entertainment and technology market’s trajectory. He has founded or co-founded three tech companies specializing in cutting edge technology & sofware and, over time, created value in these organizations, leading to one being acquired for $26M in 2001.

Following the acquisition, Chris served as Senior Vice President of Engineering for a publicly traded company listed on the NASDAQ. Additionally, he held a key role as a technical decision-maker in a leadership forum, collaborating with prominent companies in the gaming center industry to help guide the sector’s direction.

Andy Finlay



Andy Finlay brings over 20 years of experience in the IT industry and thrives in the rapidly shifting landscape of digital technology- specializing in the planning and implementation of highly scalable,

secure and performant software.

Most recently, Andy played a pivotal role in building an esports technology company into an industry-leading multi-million dollar busines as the head of the development and infrastructure team.



Ross started his career in the entertainment industry in 2003 as CEO and franchisor of a large network of esport venues in the UK, before moving into product

vision and joining ggCircuit as the 5th member of the team.

Among many other achievements during his time at ggCircuit, Ross lead the development of ggLeap from inception to world leading product with over 3.5 million users, building a world class team along the way. Ross is particularly passionat about using artificial intelligence synergies for product development.

Brian Wyrick



Brian Wyrick is a successful entrepreneur and co-founder of Diverted River. He strategically allocates resources using his finance, operations, and administrative background with

extensive experience across various ventures and industries. Brian’s valuable expertise and commitment to innovation make him a reliable partner for investors seeking opportunities in the entertainment technology market.



Chad has made a career out of implementing complex hardware and software to establish workable solutions for small businesses all the way to Fortune 500 enterprise

customers. He has been instrumental in crafting implementation plans, supervising large teams of specialized workers, and following up post installation as it pertains to testing and evaluation of solutions. Chad has specialized experience in VMware, SAN storage, and enterprise route/switch.



Wes Zirkle has more than 17 years of experience as in-house General Counsel and senior executive. In his private practice, he serves as outside General counsel to business

owners, high-net-worth individuals, sports properties, and middle-market companies. Wes has worked in- house for private and public companies, including companies owned by private equity.

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